Top 5 Lead Gen Tactics That Still Work in 2025

Trends come and go, but these 5 tactics still drive pipeline in 2025:

1. Intent data – Reach prospects when they're in-market
2. AI personalization – Craft emails that feel human
3. Multi-channel touchpoints – Combine email + LinkedIn + voice
4. Hand-built ICP lists – No spray and pray
5. Follow-up sequences – Up to 70% of meetings come on the 3rd+ touch

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