Why Email Marketing Fails (And How to Fix It)

Email marketing fails when it's generic, untargeted, or too frequent. Many B2B teams send the same message to 1,000+ prospects and expect conversions. The truth is, buyers expect relevance, timing, and a reason to reply.

We’ve run thousands of campaigns. The best performers:

• Use personalized intros based on role, industry, or trigger events
• Include a clear, concise CTA (no 3-paragraph pitches)
• Follow up 3–5 times using a mix of value + social proof

If your cold emails are underperforming, let us help you rewrite them with our AI-personalized outreach stack.