Cold Email Frameworks That Convert

Here are three of our highest-converting frameworks for cold outreach:

• Pain – Problem – Proof – CTA: Show you understand their pain, present a relevant problem, back it up, and offer next steps.
• Trigger – Value – CTA: Use a recent event (e.g. funding round), offer a value proposition, and end with a soft CTA.
• Compliment – Insight – Ask: Open with flattery, share insight, and ask a specific question that invites reply.

These formats work best when combined with personalized intros and relevant use cases.